Topic :The Nonmarket Environment: A Wining Strategy

IIPM Publications




Prof. Michael Yaziji IMD International

Michael Yaziji is Professor of Strategy and Organizations at IMD. His primary interests are in the areas of strategy formulation and implementation, non-market strategy, stakeholder management, and change management.

His current research focuses on relationships between corporations and nongovernmental organizations (NGOs), e.g. Greenpeace, Friends of the Earth, PETA, and WWF. He studies both
campaigns by NGOs against corporations as well as collaborative partnerships between corporations and NGOs. His recent publications on the topic include “Turning Gadflies into Allies” in The Harvard Business Review (2004), and “Toward a Theory of Social Risk: Antecedents of Normative Delegitimation” in International Studies of Management and Organization (2005). Michael’s articles have been translated into many languages and he is also a contributor to The Financial Times, INSEAD Quarterly, and The European Management Journal. He was recently awarded a contract with Cambridge University Press for a book on NGO-Corporate relationships as part of a series edited by Ed Freeman.

He has consulted for leading corporations such as Microsoft, Cisco, and AP Moller Maersk in the areas of market and non-market strategy formulation and implementation, corporate values, and stakeholder management. In addition to being a keynote speaker at various think-tanks including L’Institut Français des Relations Internationals and The Copenhagen Center, Michael is also a Visiting Fellow at INSEAD. He is also a member of the World Economic Forum Roundtable on Public-Private Partnerships in Health whose report is being studied at the 2005 UN high-level meeting.With a Ph.D. in Management from INSEAD, Michael’s educational background also includes a Ph.D. in Analytic Philosophy from the University of California. His INSEAD Management dissertation research focused on NGO campaigns against corporations. It was based on the largest global survey of campaigning NGOs.

SESSION PLAN

The workshop will be split into four sessions:

Prof. Michael Yaziji will introduce non-market strategy, stakeholders, the role and responsibility of the corporation, and cutting edge research on NGO-Corporate interactions (cooperative and conflicting). Cases and best practices from across the globe would be used extensively.

Prof. Jayanto Chakraborti will focus on non market strategy adopted by Indian corporations to contribute to social development while ensuring returns are generated.

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