Topic :The Nonmarket Environment: A Wining Strategy

IIPM Publications




Prof. Michael Yaziji IMD International

Michael Yaziji is Professor of Strategy and Organizations at IMD. His primary interests are in the areas of strategy formulation and implementation, non-market strategy, stakeholder management, and change management.

His current research focuses on relationships between corporations and nongovernmental organizations (NGOs), e.g. Greenpeace, Friends of the Earth, PETA, and WWF. He studies both
campaigns by NGOs against corporations as well as collaborative partnerships between corporations and NGOs. His recent publications on the topic include “Turning Gadflies into Allies” in The Harvard Business Review (2004), and “Toward a Theory of Social Risk: Antecedents of Normative Delegitimation” in International Studies of Management and Organization (2005). Michael’s articles have been translated into many languages and he is also a contributor to The Financial Times, INSEAD Quarterly, and The European Management Journal. He was recently awarded a contract with Cambridge University Press for a book on NGO-Corporate relationships as part of a series edited by Ed Freeman.

He has consulted for leading corporations such as Microsoft, Cisco, and AP Moller Maersk in the areas of market and non-market strategy formulation and implementation, corporate values, and stakeholder management. In addition to being a keynote speaker at various think-tanks including L’Institut Français des Relations Internationals and The Copenhagen Center, Michael is also a Visiting Fellow at INSEAD. He is also a member of the World Economic Forum Roundtable on Public-Private Partnerships in Health whose report is being studied at the 2005 UN high-level meeting.With a Ph.D. in Management from INSEAD, Michael’s educational background also includes a Ph.D. in Analytic Philosophy from the University of California. His INSEAD Management dissertation research focused on NGO campaigns against corporations. It was based on the largest global survey of campaigning NGOs.

SESSION PLAN

The workshop will be split into four sessions:

Prof. Michael Yaziji will introduce non-market strategy, stakeholders, the role and responsibility of the corporation, and cutting edge research on NGO-Corporate interactions (cooperative and conflicting). Cases and best practices from across the globe would be used extensively.

Prof. Jayanto Chakraborti will focus on non market strategy adopted by Indian corporations to contribute to social development while ensuring returns are generated.

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IIPM Admission > Application Details

IIPM BEST MBA INSTITUTE
This section would inform the reader about details of whom to contact for applying to the various programs at IIPM, last dates for submitting the application forms and frequently asked questions. If you do not find the answers to your queries in this section, please visit the link on Contact Information and communicate with the appropriate authority.

Full time Programme in National Economic Planning and Entrepreneurship (2006 Applications)

Last date for submitting applications for Fulltime Programme in National Economic Planning and Entrepreneurship, 2006 Fall Winter Session: 28th October 2006 for candidates from Delhi, for candidates from other Indian cities, for candidates from Asian cities outside India, and for candidates from the Australian continent, for candidates from North American, European & African continents.

Last date for submitting applications for Integrated Programme in National Economic Planning and Entrepreneurship, 2006 Session: 28th October 2006 for candidates from Delhi, for candidates from other Indian cities, for candidates from Asian cities outside India, and for candidates from the Australian continent, for candidates from North American, European & African continents.

Course Commencement Date for the Spring Summer Session: For IIPM Delhi: May 2006, For IIPM Mumbai: May 2006, For IIPM Pune: May 2006, For IIPM Bangalore: May 2006, For IIPM Chennai: May 2006, For IIPM Hyderabad: May 2006, For IIPM Ahmedabad: May 2006.

Course Commencement Date for the Fall Winter Session: For IIPM Delhi: August 2006, For IIPM Mumbai: August 2006, For IIPM Pune: August 2006, For IIPM Bangalore: August 2006, For IIPM Chennai: August 2006, For IIPM Hyderabad: August 2006, For IIPM Ahmedabad: August 2006.

Information Brochure & Application Forms: These can be obtained free of cost on working days from the following offices:

New Delhi Admissions Office: Level 1, IIPM Tower, B-27, Qutab Institutional Area, New Delhi: 110016, India; Phone: +91-11-41799993, 41799994; Email: Admissions@iipm.edu.

Mumbai Admissions Office: IIPM Tower, Junction of 32nd Road and S.V. Road, Bandra (West), Mumbai:400050, India; Phone: +91-22-56987878, 56988901, 56929681; Email: Admissions@iipm.edu.

Pune Admissions Office: IIPM Tower, 893/4, Bhandarkar Road, Deccan Gymkhana, Opp. Oakwood Hotel, Pune:4, Phone: 91-20-31031556, Email: Admissions@iipm.edu.

Bangalore Admissions Office: IIPM Tower, 419, 100 Feet Road, Next to Canara Bank, Koramangala, Bangalore, Phone: 91-80-25084588, Email: Admissions@iipm.edu.

Chennai Admissions Office: IIPM Tower, 145, Marshall Road, Egmore, Chennai, Phone: 91-44-55223310/1/2, Email: Admissions@iipm.edu.

Ahmedabad Admissions Office: IIPM Tower, 19, Inqulab Society, Opp. Sears Tower, Gulabi Tekra, Ahmedabad, Email: Admissions@iipm.edu.

Hyderabad Admissions Office: IIPM Tower, 6-3-252/2, Erramanzil, Banjara Hills, Hyderabad, Phone: 91-40-55766001, 23300212/13 Email: Admissions@iipm.edu.

If application form is required by post (available free of cost) for New Delhi, Mumbai, Bangalore, Chennai, Pune, Hyderabad and Ahmedabad write to us at our office addresses (mentioned above) clearly stating the name of the programme for which the application is required, applicant's name and contact address.

Eligibility: For the Full time Programme in National Economic Planning and Entrepreneurship, applicant should be a graduate, or should be in the final year of graduation. No minimum percentage is required in graduation for applying. For the BBA program, applicant should have completed 10+2, or should be in the final year of high school (11/11+1/12^th grade). No minimum percentage is required in 10+2 for applying to the BBA entrance exam.

All India Examination Procedure: For the Full time & Integrated programs, after the applications have been received and accepted, admit cards would be sent to candidates for the Entrance Examination. The Entrance Examination is conducted at more than 20 centers all over India. Please refer to the prospectus for the updated list of centers. All applicants who receive admit cards would have to undergo the Entrance Examination that would consist of three stages, namely, a written examination, group discussion and a personal interview. There would be no short-listing of applicants before all the three stages are over. Once the three stages are completed, the final selected list of applicants would receive individual communication from the Admissions Department at IIPM. Applicants can also call up the Admissions Department and verify selection details. Please visit visit the link on Contact Information for the relevant contact details.

Fees Details: Please refer to the Prospectus that contains term fees schedules for both the Full time & Integrated programs. Under a special agreement with IDBI Bank & UTI Bank, IIPM students are provided educational loans by IDBI Bank & UTI Bank during the course of study. However, IDBI Bank & UTI Bank reserve the right to accept or reject loan applications.

Residential Accommodation & Hostel Details: All selected applicants desiring hostel accommodation should contact the Admissions Department through email or phone and send an application requesting hostel quarters. rooms would be allotted on a first-come-first-serve basis by the Establishment Head. The hostels are separated on gender basis and hence female applicants would be allotted rooms in the women's hostels and male applicants would be allotted rooms in the men's hostels.

Additional Information: Applicants are encouraged to directly contact the Admissions Department at IIPM for any additional support through email, normal mail, phone, or physically. In case there is any urgent information requirement, applicants are advised to use the telephonic contact method. For details, please visit the link on Contact Information.

IIPM Fellowship Programs (2006 Applications)

Last date for submission of application forms: No last date is applicable in these programs. However, applicants are encouraged to submit their applications by March 31st for the Spring Summer session, and by September 30th for the Fall Winter session.

Course Commencement Date: Spring Summer (May) & Fall Winter (August).

Information Brochure & Application Forms: These can be obtained free of cost on working days from Admissions Departments, for New Delhi Base Level, IIPM Tower-I, B-27, Qutab Institutional Area, New Delhi: 110016, for Mumbai IIPM Tower, Junction of 32nd Road and S.V. Road, Bandra (West), Mumbai - 400050, for Pune IIPM Tower, 893/4, Bhandarkar Road, Deccan Gymkhana, Opp. Oakwood Hotel, Pune:4, for Bangalore IIPM Tower, 419, 100 Feet Road, Next to Canara Bank, Koramangala, Bangalore, for Chennai IIPM Tower, 145, Marshall Road, Egmore, Chennai, for Hyderabad IIPM Tower, 6-3-252/2, Erramanzil, Banjara Hills, Hyderabad:500082 and for Ahmedabad IIPM Tower, 19, Inqulab Society, Opp. Sears Tower, Gulabi Tekra, Ahmedabad If required by post, send a forwarding letter mentioning clearly the name of the programme for which the application is required, applicant's name and contact address to the address mentioned above Further, copies of published research papers and dissertations should be submitted alongwith the application.

Eligibility: Applicant should have completed a minimum of 16 years of education to apply for the IIPM fellowship programs. However, it is extremely preferred that the applicants have relevant work experience and have previously published research papers, articles etc.

Stipend Details: IIPM fellows would be awarded a monthly stipend that would be amongst the best in the academic field. Fellows would however have to pay the course fees. Details would be provided by respective Department & Unit Heads at IIPM once the applications are received.

Selection Methodology: Applicants would be asked to submit summaries of their interest areas. Once these are received, they would have to undergo interviews with specific Heads of Departments & Units. Selection results, stipend amounts and other fees would be communicated on the basis of these interviews.

Source :- IIPM Editorial, 2006, Editor - Prof. Arindam Chaudhuri

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IIPM RANK

IIPM RANKED AHEAD OF FIVE OF THE IIMS RATED AS ONE OF THE FASTEST-RISING BUSINESS SCHOOL IN THE COUNTRY

Extenuating its spirited campaign 'Dare To Think Beyond the IIMs', IIPM surpassed the performance of 5 of the IIMs to be ranked 2nd (ahead of 5 of the IIMs) in the Business Barons' India's Best B-Schools Survey, January 2005, in the 'Industry Interface' index.

The survey specifically endorsed the entry of IIPM in the 'elite list' and rated it as one of the fastest-rising business school in the country. The survey placed IIPM at rank 8 over all (exceeding 2 of the IIMs) IIPM also got ranked 3rd for its quality of course content (exceeding 4 of the IIMs).

AsProf. Arindam Chaudhuri, Dean - The Indian Institute of Planning & Management puts it "Industry Interface is perhaps the only index which involves no value judgements. It is measured purely in terms of the revenue earned from consulting assignments undertaken by an institute and its faculty. It's a direct reflection of how much the industry trusts your institute's education. When you know you are the best, its tough to accept even the over all ranking any less as it involves weightages based upon value judgements on other aspects like infrastructure etc."

Further, the report appreciated Prof. Arindam Chaudhuri as " the best-selling author and economist, who has made IIPM more than a business school with his innovative socio-economic philosophy".

IIPM made news in 2003-2004 when it got selected by United Nations Development Program as its key partner institution in India and got invited by World Bank Institute to be on its steering committee for a National Conference in Corporate Social Responsibility. IIPM was also in news when it surpassed the performance of five of the IIMs (Indian Institutes of Management) to be ranked second in Business Barons: India's Best B-Schools survey (June 2003), in the Industry Interface index.

At IIPM the mood is upbeat and every one is brimming with confidence to prove it as the best management school in the country.

[click here to see the complete report]

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Source : IIPM Editorial, 2006

INDIA : THE FUTURE IS HERE

The entire world nations, institutions, corporations, opinion leaders, media, and every movable and immovable economic agent is currently talking, breathing and eating China. Such is the awe of this nation that every other day new synonyms are evolving for this dragon in heat. In reality though, it may not be the dragon but the elephant sitting beneath it that is going to be the real thing. Yes! You guessed it right. The future is probably where you are sitting right now reading this article… in India.

India is arriving. And perhaps its time to look beyond trite examples of the Mittals, TCS, Infosys, Reliance, Sabeer Bhatia et al that are used by everybody everywhere! They are there alright, but for the time being, let us appreciate the strength of India by itself as an idea, whose time has finally arrived.

Today, India is already the biggest future fear for native workers across the US and Europe. India is seen as a country which can ruin the economic future of many a nation. After forcing and blackmailing developing nations to be a part of WTO, the same countries are talking of barriers to outsourcing and off-shoring a completely non-free market oriented thought; all thanks to a country called India. Different states in the USA are now forming their own laws and passing bills against the outsourcing of work (targeting only India) announcing that national treaties signed by the US are not applicable to them at the state level!! That’s the kind of fear India is evoking around the world. Gone are the days when India meant a land of snake charmers and elephants. India is certainly the next big thing. Even at the current average rate of growth of 6.5 per cent, our GDP is all set to double every 11 years, which means that by the year 2025, the Indian per capita income in terms of PPP dollars would stand close to around a very respectable $12,000 while the American per capita income would be around $50,000 (at its current average growth rate). Given the fact that we are about four times their population, the time is not far away from when we become an economy bigger than that of America and our GDP goes beyond theirs. If we were to take into consideration the fact that given the slightest commitment from the government, this 6.5 per cent current average rate of growth can be easily taken up to 10 per cent, India looks all set to be this century’s biggest super power. But then one might wonder, what about China?

True, China is there, and there big time at that. But political and economic indicators and some recent happenings clearly suggest that there could be big trouble brewing in China. Unlike in the past, as in the case of Japan, wherein, people were excited about their rise and the rise of high quality products; a look at the way China has flooded the world markets with products at prices impossible will tell why no country is welcoming their onslaught. No country is welcoming because they know it is false. They know there is something fishy happening down there. As Vivek Lakhotia, a Delhi based manufacturer of designer CD stands put it, “Here I know I’ve used the best of technology, reduced costs to the maximum possible and made it at $25 and there comes a Chinese and offers me the same product in six months time at $2.5! I know its not possible. No technology, nothing can make it possible. Even if the Chinese government gives them the raw material (plastic and steel in his case) free of cost its not possible.” In Italy, according to a latest report, there were a dozen Chinese made high quality bras being made available for 50 cents!! No wonder then that countries around the world now want to put an end to this mindless unnatural process of dumping. And soon they will, unless of course, before someone else does that, the economy on its own collapses.

The biggest impediment to this looming collapse is the completely irrational pegging of the yuan to foreign currencies. Just a fifteen minute (the Chinese claim it was completely accidental) open trading session of the yuan in the international currency markets last month had increased its value by about 7%, leaving one to wonder what will happen if the yuan were left to float freely in the markets permanently. Given China’s low cost of labour (33% lower on an average when compared even to India’s anyway abysmally low costs) and other economies of scale, thanks to large scale production made possible by the State through subsidies and loans (which are regularly defaulted on) Chinese are in a position to sell almost anything at a price which has no competition.

Store shelves on American and European streets are sagging with merchandise like shoes, garments, toys and electronics or for that matter the entire world market might be over-flooded with consumer durables ubiquitously labeled as ’Made in China’, but what is serendipitous is that none of these are from a single homegrown Chinese firm. In fact China didn’t even have its own stock exchange till as late as 1990 and its first IPO was executed only in 2002!
On the other hand, India’s consensual democratic model could provide a more nurturing and enabling environment for homegrown entrepreneurs who are defiantly competing with the best in the world. Starting from IT to ITeS, Entertainment to Health, High-end Knowledge processes to Pharmaceuticals, Automobiles to Biotechnology, everywhere, homegrown Indian firms have been able to make a mark for themselves.

According to AT Kearney’s survey of American automobile industry executives, India had been ranked as the top most outsourcing destination with 24 per cent votes; out ranking China with a mere 15 per cent of votes. In 2003, four Indian companies in the auto part industry, Brakes India Ltd, Mahindra and Mahindra, Rane Brake Linings and Sona Koyo Steering Systems, won the prestigious Deming award in Total Quality Management. Similarly, India has moved up three notches in the 2004 Global Retail Development Index and has become the second most attractive destination among 30 emerging markets for retailers. While Russia remained the most preferred destination, India has overtaken China, which is ranked third, as per the retail benchmark study by the same consulting firm. Moreover, India ranked 6th in corporate governance and China 19th, in a survey of 25 emerging economies conducted in 2000 by Credit Lyonnais Securities, Asia.

In a recent survey of leading Asian companies by the Far Eastern Economic Review (FEER), India registered a higher average score than any other country in the region, including China (the survey polled over 2,500 executives and professionals in a dozen countries; respondents were asked to rate companies on a scale of one to seven for overall leadership performance). Indeed, only two Chinese firms had scores high enough to qualify for Asia’s top 10 list. Tellingly, all of the Indian firms were wholly private initiatives, while most of the Chinese companies had significant state involvement.

There are many supporting evidences to justify the emerging industrial strength of India. The Japanese Institute of Plant Management has rewarded 18 manufacturing plants belonging to 10 Indian companies for excelling in Total Productive Maintenance. ONGC, Reliance, Hindustan Lever, IOC, Wipro, SBI, Infosys, ITC, Ranbaxy and HDFC, figure in a Business Week survey of the top 200 emerging market companies.

In the sunrise sectors Indian dominance is ubiquitous. According to American management guru Peter Drucker’s interview with Fortune magazine at the end of 2003, India’s huge lead in higher education explains why its process is “far more impressive” than that of China. Drucker further goes on to state that “a medical school in New Delhi is now perhaps the best in the world.” Today India “ranks second only to the U.S. in the number of global Drug Master Fillings every year,” according to Kotak Securities; India’s share has risen from 2.4 per cent in 1991 to 19 per cent in 2003.International management consultants McKinsey & Co. forecast that by 2012, India will earn over $2 billion a year from “healthcare tourism.” India is a potential source of low cost, highly skilled English speaking brainpower. It may soon have a farther-reaching impact on the world economy than China. Indian knowledge workers are continuously moving up the value chain.
But finally it is something else that is India’s biggest advantage when compared to China. And that is our democratic political set up. Even with its highly disintegrated and diverse geography, demography and psycho-graphy, India and Indians have shown the strength of its democracy. With 28 states, 6 Union territories, 18 official dialects, and with 5 of its states being led by women Chief Ministers as late as in 2003; public sector, private sector, trade unions, civil societies and strikes and movements, India is a universe in itself. Freedom and secularism have always been India’s key strengths. No other country can perhaps boast of a more culturally and religiously diverse set of leaders and idols: The president of the country Dr. A. P. J. Abdul Kalam is a Muslim; Dr. Manmohan Singh the prime minister of India is a Sikh; Sonia Gandhi, an Italian born Roman Catholic presiding over the oldest political party; Michael Lyngdoh, a Christian, who headed the supremely powerful Election Commission (infact it is the Hindutava party which is sitting in the opposition!); Ratan Tata, a Zoroastrian Parsi heading the largest business conglomerate of India; Azim Premji, chief of WIPRO; Mohammed Azharuddin (cricketer), Shahrukh Khan (actor), Bhaichung Bhutia (footballer), Ustad Bismillah Khan (maestro-Indian classical instrument), Ustad Zakir Hussain (maestro-Indian classical instrument)... the list goes on.
Democracy is the most non-negotiable human right. And it also is India’s biggest long run strength over the Chinese. In an environment where there is no dissent there is also effectively no warning system. In such a country systemic problems are bound to keep accumulating till it can take no more. As experienced more than once in the past by the Chinese during Mao’s Great Leap Forward, the downfall then is beyond controllable parameters and has catastrophic effects which can take away all progress and leave you reeling for years to come.

The only wish was that the governments in India could have been more committed and we could have already been where China is today, and beyond. However, democracy in India at least permitted the rise of an unstoppable Indian breed called the Indian entrepreneurs, who are all set to drive India into super stardom- if we could borrow a phrase from Bollywood.

So, it is only a matter of time for India before it emerges out victorious and the world gets to deliberate, reiterate and commemorate that: ’The future is here’.

Source : IIPM Editorial, 2006

IIPM Students Life > Campus Resources

IIPM Knowledge Centre

In terms of infrastructure, campus and technology support, IIPM is rated amongst the top institutes of the country. IIPM's academic campuses in Asia are based in New Delhi, the capital of India, Mumbai (the financial capital of India and one of the main industrial hubs of Asia), Chennai (the industrial capital of India), Bangalore (IT capital of India), Pune (academic capital of India), Hyderabad (technology city) and Ahmedabad. IIPM's Asian consulting and research centers, under IIPM's Consulting Cell (Planman Consulting) are based in New Delhi, Mumbai, Bangalore, Kolkata, Chennai (India), and the North American consulting and research center is based in Toronto (Canada). Chicago (USA) is the headquarters for the most resent research and consulting center that IIPM is setting up in North America. In the European continent, along with strategic partners International Management Institute (IMI) Belgium, IIPM is in the middle of the industrial capitals of Europe, namely Antwerp & Brussels. Further, the Global Opportunities & Threats Analysis (GOTA) programs of IIPM shift traditional campus learning to the live corporate arena by visiting organizations like Nestle S.A (Vevey, Switzerland), United Nations (Geneva), World Bank, ILO, Credit Suisse Europe, IMD Lausanne, etc.

IIPM's Asian campuses focus on various academic programs, namely, Full time & Integrated Programs in National Economic Planning and Entrepreneurship, Fellowship programs and on specific management training programs. In New Delhi, IIPM has the largest campus of all business schools. The IIPM Tower in Qutab Institutional Area is situated in one of the most prestigious institutional areas in South Asia. The area also has campuses of various international organizations like USAID, DFID (U.K), UN, ABB, and Ernst & Young. In Mumbai, the IIPM Tower in Bandra (West) has received many rave reviews in business magazines and news reports as being a designer's marvel and an architectural delight. As consistent with all of IIPM's international locations, the Mumbai campus is situated in one of the most highly valued locations in Asia. IIPM additionally also has another pristine campus spread across various acres of lush green landscape in South Delhi. This campus is exceptional because of the Scottish flavor of the ambience. The castle type buildings, mysteriously located between lush green landscapes and thick woods, provide the ideal setting for academic pursuits. A similarly huge and lush campus, focused now completely on rural development programs, is based in Gurgaon, adjacent to New Delhi. Interestingly, it was the Gurgaon campus where IIPM started its management programs in 1973.

All IIPM campuses have created standards in infrastructure, co-curricular, and extra curricular support. For example, students and participants, for their various projects and extra curricular activities, would regularly utilize services of air-conditioned auditoriums with seating capacities of over 1000, conference rooms with availability round the clock, computer laboratories with 24 hours online support, libraries extending across complete floors with some of the world's leading titles, classroom teaching infrastructure comparable to the most advanced in the world, sports facilities (Billiards, Swimming, Golf, Lawn Tennis, Table Tennis, Badminton, Cricket), and yes, the inimitable Canteen. World's leading organizations have provided, or currently support & maintain these high levels of infrastructure. Some of them are Microsoft, LG, Nestle, Hewlett Packard, Canon etc.

Whether for academic programs or for management training sessions across all its campuses, IIPM provides hostel accommodation for students and participants from various parts of the world. This adds phenomenally to group learning experiences, sustained by round the clock faculty interaction.

Source : IIPM Editorial, 2006